A new visual brand, logo and a revamped website for this international collaboration promoting best practice in surgical research.
We have worked with IDEAL since 2012, designing and hosting the website. We share their commitment to improving quality in research and improving health outcomes through better knowledge of what works.
IDEAL work in the discplines of surgery and other complex, non-pharmacological interventions. The nature of this type of innovation means we need to look further than just RCTs when we evaluate innovations. Studies need to reflect the different stages of the evolution and refinement of these innovations, which may be incremental.
The IDEAL Collaboration works to improve awareness and share new developments in methods of evaluation in surgery.
The aims of the IDEAL website are:
IDEAL needed to clarify its identity. So our design team worked with the client to create a memorable logo that could be easily adapted for different media.
As more people now use smartphones than desktop computers to access the web, we started with a design that was optimised for mobile layouts.
Website surveys and interviews gave us a clear steer on what the users want from the site. This led us to define the architecture and source content for their needs:
We customised the standard WordPress system to make it easier to manage for the IDEAL team to manage content that fits these broad requirements.