Look After Your Eyes, the consumer-facing website we designed and built last year for the College of Optometrists, has been named website of the year by MemCom, an industry body for membership marketing professionals.
The site was produced for members of the public who are interested in their eyes and eye health, and provides information on how the eye works, eye conditions, how to care for eyes and the role of the optometrist. The site also encourages the public to find their local optometrist using a postcode search feature.
Building a highly accessible patient-friendly website in less than 2 months is no mean feat, but that’s exactly what we did recently for the College of Optometrists. Their brief dictated that we redesign and rebuild their public-facing website: ‘Look After Your Eyes’ to very tight deadlines.