Social Media

We cut through the jargon and show you how to do good things on social media

Social Media

Sometimes it’s hard to know where to start with social media. It’s a whole new language and so fast-moving that we can all feel left behind with new developments.

Our focus has always been on creating meaningful ways to connect with people online, building trust and relationships that support the sharing of knowledge and information.

Social media bingo: Find your tribe, Maximise your impact, Deliver engaging content, Focus on edutainment, Tap into trending topics, Extend your reach, Communicate your brand story, Build your following

We’ll help you cut through the BS and do something good.

Our track record

Over the last couple of decades, we’ve helped build many successful social media accounts and campaigns. Perhaps the most notable is our own little Mental Elf which has a huge following across multiple social media channels. It’s an accessible way for people to keep up to date with the latest mental health research, and it works because it’s clear, concise, trusted and memorable.

Here are some of the ways that we can help you:

What’s your story?

  • A social media strategy may be helpful, but you may not have enough time to write one!
  • Set clear objectives for social media, e.g. sharing information, building a network, finding people to involve in your work 
  • Communicate who you are (make yourself findable and followable) 

Who are your audience and where are they online?

  • Be specific about your target audience and find out where they currently spend their time online
  • Build your social media presence in the places where your audience hang out

What’s the best way to reach your audience?

  • Your objective might be to get people to visit your website, read your paper, or get involved with your ‘exciting opportunity’
  • Think about the best way to lead them to this objective so they are ready and receptive when they get there
  • Getting attention is hard, and keeping people engaged is even harder, so make sure your content invites people in

How can you build something that is sustainable?

  • Working in partnership is key if you want to build something meaningful online
  • Time and investment will be needed, but careful evaluation of what you do will help you focus your resources

Organisations and people we’ve helped in the past include:

  • Researchers: networks, groups and individuals looking to develop a more professional social media presence
  • Research funders: running campaigns or building capacity in an important new field
  • Charities: looking to build stronger links with academia and reach more clinicians and practitioners
  • Professional membership organisations: trying to reach an international audience to get more members and disseminate their publications
  • Public sector bodies: training their workforce and connecting with the public online

“Working with the people at Minervation was an absolute joy from start to finish.”

Holly Millward

Holly Millward

Communications and Engagement Officer

Contact us