Today we are announcing the launch of our National Elf Service, designed to help busy health and social care professionals easily stay up to date with today’s huge volumes of significant research developments in their fields, improve their knowledge, and reduce error. For entry-level users, the service is free.
The National Elf Service is the brainchild of our Founders André Tomlin and Douglas Badenoch, humorously branded with the idea of Elves who ‘dig and delve’ (1). This service, where basic membership is free to users, is designed to benefit practitioners and patients alike by providing user-friendly updates on the most significant new evidence selected from today’s avalanche of high quality research.
Health and social care professionals are inundated with new evidence. They can’t keep up to date, yet they are required to for professional development and audit purposes.
The National Elf Service tackles this problem in a unique way. Created by professionals for professionals, it summarises high quality new evidence that is relevant to practice using industry-standard appraisal criteria and an accessible and user-friendly front-end.
The service also features open and transparent discussion of the evidence, bringing together clinicians, patients and researchers. And users can track their learning as they engage with the evidence using the service’s curated content and continuing professional development tools.
No other service works in this way. The mantra is:
- No bias
- No misinformation
- No spin
- Just what you need!
Anyone who has spent any time browsing the Apple App Store or the Android Apps on Google Play will be familiar with the problems that face people looking for health or medical apps:
We are delighted to announce the first release of the new Oxford University Innovation and Partnership website at 
Enhance Reviews is a small, independent company providing a full range of evidence-based health care services.
We’ve been working with 
Look After Your Eyes, the consumer-facing website we designed and built last year for the College of Optometrists, has been named website of the year by MemCom, an industry body for membership marketing professionals.
The primary care landscape has changed beyond all recognition over the last few years. Running a successful general practice requires not just excellent clinical practice skills, but increasingly high quality commissioning, business development, workforce and organisational development skills.