Usability Testing

    All website providers want to know if their website is meeting the needs of their users, but relatively few have conducted unbiased studies of user needs and behaviour.  The purpose of usability testing is to:

    • Support user-centred design
    • Provide evidence for the correct design approach
    • Test the acceptability of design images and layouts
    • Test the success of the site in meeting the user’s goals
    • Test the success of the site in meeting the client’s goals

    We have been commissioned to carry out independent usability research for a number of leading health websites (Cancer Research UK, NHS Evidence, Rethink) and our findings have helped to significantly improve the usability of these sites.

    We have a range of approaches to testing, depending on your budget and specific needs:

    • Surveys and desk research
    • Telephone interviews
    • User group meetings
    • Hands-on usability testing

    When we conduct hands-on usability testing, we like to use a paired-group approach1 .  This method involves users working in pairs on tasks.  Its main benefit is in requiring users to make explicit decisions and thoughts which would otherwise remain implicit.  This usually results in a greater quantity of feedback than with single user sessions.  It does, however, require careful facilitation and clear task-setting2 .

    Usability testing has been shown to provide an excellent return on investment3 and is increasingly in demand across the health and social care sector. 

    Read some case studies of the usability testing work we have done recently, or contact us now to find out how we can help improve the usability of your website.

    References

    1. Wilson, C. Pros and Cons of Co-participation in Usability Studies. Usability interface. 1998; 4 (4):
    2. Wildman, D. Getting the most from paired-user testing. Interactions. 1995; 2321-27.
    3. Nielsen, J. Usability ROI Declining, But Still Strong. Alertbox. 2008; Jan 22