What were the problems facing LifeScan?
LifeScan (a Johnson and Johnson company) manufactures and sells
meters and strips used to measure blood glucose in patients with
diabetes. LifeScan’s main customers are nurses and doctors who
recommend these meters to patients.
LifeScan wanted to
communicate with these customers using information based on the latest
scientific evidence. They felt it was important to translate clinical
research into a format that can be adapted and used by non-specialists.
To understand the needs of this client we consulted a representative
group of users to assist in the design process. We interviewed doctors,
pharmacists and nurses who provide support for people with diabetes, as
well as LifeScan sales and marketing staff, and people with diabetes.
This is what they said:
- "There's too much research!"
- "It's impossible to appraise!"
- "It's difficult to use in practice!"
- "I don't have time to do any of this!"
